JV by the founders of Retail Robotics and Star Service Group signed on April 17th 2021
A revolutionary click-and-collect network, that allows consumers to collect online food orders, will soon be launched in Paris. This network, based on robotic machines, enables fully automated order fulfillment at multi-brand collection points. Łukasz Nowiński, CEO and founder of Retail Robotics, and Hervé Street, president of Star Service Group, have signed a joint venture, investing together in the installation of first pick-up points – under the Delipop brand already in 2021.
Partners have been cooperating on the Delipop development plan already in 2020. A multi-brand click-and-collect network for e-grocery, will serve customers of various food retailers in France, starting its operations this year in Paris. Joint venture investment amounts to 20 million of euro for 30 locations as the first phase of the Delipop network development. Partners aim at creating 12 Delipop points in 2021 and up to 1000 by the end of 2025 so that customers can enjoy seamless pick-up at the time of their choice just within a few minutes’ walk from home. One location is able to process up to 5000 orders per month.
Delipop has been founded to answer the market need for optimizing last mile delivery for e-grocery, which has been growing rapidly within the last years and is expected to continue its growth worldwide. The market value of e-grocery in France in 2020 reached over 10 bn EUR and just over the last year online orders have increased by over 30%, accounting for almost 9% food sales.
A multi-brand, click-and-collect robotic network is the fast, sustainable solution aligned with customers demand for convenient and not expensive delivery of grocery orders. Retailers who join Delipop can reach new types of customer groups and can build loyalty among existing customers. Such a solution allows a greater presence in urban areas with many more downtown locations, with a wider choice of food products and closer to the urban customers of the city centers. It supports the convenient and fully self-service model that is becoming a standard expected by a growing number of customers.
Higher last mile efficiency, eco process, excellent customer experience
Delipop based on state-of-the-art robotic technology of Arctan machines will become a new and most efficient delivery channel unleashing the potential of the e-grocery market. One Arctan machine available at the market can process even 150-200 orders per day and significantly decreases the cost of last mile delivery. The robotic, fully self-service solution is 3 times as effective compared to traditionally operated pick-up, reducing space and operational costs. An order pick-up process for a customer can be completed in less than 2 minutes. Arctans offer simultaneous consumer pick-up and courier drop-off. Delipop philosophy is based on providing sustainable solutions that will significantly reduce CO2 emissions and decrease the congestion in the cities that suffer from an enormous increase in the number of courier cars at its streets.
Official kick-off of the network operations is planned for Q3 2021. In the summer Delipop demo locations will be tested by various retailers, who have already expressed their interest in joining the network. The technology, based on Retail Robotics Arctan machines has been successfully tested by consumers in the pilot pedestrian drive location in Paris as a click-and-collect point of one of the leading French grocery retailers. Over 90% of the customers who picked-up their grocery there were satisfied and would recommend the solution.